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Blog posts of '2019' 'December'

Editorial Advisory Board’s ‘Recommended Read’ - December 2019 02 December 2019

December’s ‘Recommended Read’, Communicating Specialized Knowledge: Old Genres and New Media, was chosen by the Polish professor and researcher Dr Anna Szczepaniak-Kozak.

Anna is an Assistant Professor in the Institute of Applied Linguistics at Adam Mickiewicz University in Poland and has been a valued member of our Language and Linguistics Editorial Advisory Board since 2017.

She is the author of three books, the co-editor of six collections – including Discourses in Co(n)text: The Many Faces of Specialised Discourse ­– and has published more than 40 scientific papers. She has been a guest lecturer at universities across Europe and is the Deputy Editor-in-Chief for Glottodidactica. An International Journal of Applied Linguistics, an international journal that focuses on applied linguistics and the aspects vital for foreign language learning and teaching. 



Until January 5th, we’re offering a 50% discount on her ‘Recommended Read’: Communicating Specialized Knowledge: Old Genres and New Media edited by Marina Bondi, Silvia Cacchiani, and Silvia Cavalieri. You can claim your discount by using the code ‘EABDEC19’ when purchasing the book on our website.

The chapters in the volume take the reader on a journey through the knowledge communication and (re)presentation strategies that allow us to successfully disseminate and communicate information. The domains under scrutiny include medicine and health, corporate communication, cultural heritage, and tourism.

You can read Anna’s review of the book below:


“There are significant aspects which distinguish this collection from previous books on specialized communication. First of all, a definite merit of this publication is that the editors and authors organized the volume around the topic of differences between communication strategies/techniques in specialized texts (targeting experts in a particular area) and in texts written for lay audiences.

Secondly, I found very insightful the chapters which are devoted to the textual mechanisms enabling the transfer of high-quality information to peer professionals in a way that guarantees knowledge proliferation and ensuring professional or scientific standing.

However, the chapters analyzing how experts communicate with non-experts deserve special attention. Since they all attempt to answer the question of how to create a more appealing and less ambiguous specialized message (i.e., the happy medium between informativeness and attractiveness), these chapters should be useful for linguists interested in genres and texts disseminating specialized knowledge. The book also includes texts delving into the role of specialized texts in empowering lay people, especially enabling them to make informed decisions, jointly with building up mutual understanding and social inclusion.

Finally, I sincerely recommend reading it due to the subject domains which its editors chose: particularly communication in and about health and medicine, business and finance, together with how museums brand their public image and ensure public engagement. Throughout the whole volume we become familiarized with the use of negativity, hedges, and adjuncts to maintain expert authority, the use of questions to disseminate art knowledge, and techniques of branding a positive public image.”


To learn more about the volume and its editors, to read a sample extract from the text, or to purchase the book with your 50% discount you can follow this link. For more information on our reviewer, you can click here.


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Women's Empowerment - December 2019 02 December 2019

A hundred years ago today, on December 1st 1919, Lady Nancy Astor became the first woman in the British House of Commons. Her appointment was a major step in the struggle for women’s suffrage and to this day remains a significant milestone in the ongoing fight for gender equality.

In celebration of the anniversary, Cambridge Scholars are offering a 50% discount on a selection of our recent best-sellers which focus on issues of women’s empowerment until January 5th. Make sure to use the promotional code ‘POWER50’ at the checkout when purchasing the books on our website.

You can click on the titles below to learn more, to read an extract, or to redeem your discount.

Women’s Voices and Genealogies in Literary Studies in English (edited by Lilla Maria Crisafulli and Gilberta Golinelli)

The various essays collected here examine how, and to what extent, ‘women’, across time and space, experimented with new genres or forms of expression in order to transform, question, resist or paradoxically consolidate gender discriminations and dominant ideologies: patriarchy, colonialism, slavery and racism, imperialism, religion, and (hetero)sexuality.

Women’s Rights after the Arab Spring: Buds without Flowers? (Laura Guercio)

When protests erupted across the Middle East and North Africa (MENA) in 2011, the general view was that these events would bring forward the regeneration of democracy. They were also meant to represent the ‘Spring’ of women’s fight for freedom and equality. Inspired by the testimony of local women, this book examines such a regeneration failed.

You Girls Stay Here: Gender Roles in Popular British Children’s Adventure Fiction, 1930-70 (Elizabeth Poynter)

In what has been described as an ‘exciting and ground-breaking study’, Poynter explores a period long considered to be of poor quality with regards to children’s books. She discusses a range of themes, such as female agency, power and courage, and gives a linguistic analysis of selected texts, making a strong case for the socio-cultural analysis of popular fiction.

Perspectives of Five Kuwaiti Women in Leadership Roles: Feminism, Islam, and Politics (Souad T. Ali)

In 2005, Kuwaiti women received the right to both vote and to run in elections to Parliament—the first women in the conservative Arab Gulf bloc to do so. This book presents intimate conversations with five remarkable women leaders in Kuwait, including one of the first elected Kuwaiti female Members of Parliament.


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Book of the Month - December 2019 02 December 2019

“A fascinating and very readable account of modern international history […] an impressive volume.”

- Professor Katy Cubitt, Head of the School of History, University of East Anglia, UK

Beginning with the military successes of the Duke of Marlborough in Europe and ending with an examination of Britain’s role in the Cold War Great Britain’s Place in the World, 1707-1997: An Informal Account is an accessible and erudite overview of modern British and international history.

Cambridge Scholars are offering a 60% discount on the book until January 5th, an offer which you can redeem by using the code ‘BOMDEC19’ when buying the book on our website.


The study relates the interlinking of the Industrial Revolution, British military prowess, and the rise of the British Empire, from the loss of Britain’s American colonies to the end of the Falklands War. While most of its narrative covers conflicts involving Britain, both domestic and European political evolution and development receive attention.

Given its readability, Great Britain’s Place in the World is ideal for students and teachers in universities and community colleges. As Charlotte Pullum notes of the book, “[i]t’d be a perfect teaching aid/learning tool for all ages. Well written and researched, you can tell it was written by a man who loves his history, especially Britain’s military history.”

The author, B.A. Egerton, completed National Service in the Royal Air Force, which he extended to 12 years as a radar specialist. Later in life, he obtained a place at the University of East Anglia to read History and in 2005 gained an honours degree. Following further research, he developed a course entitled ‘Britain in Conflict’, which he presented to adult education classes. In 2018, he was elected to membership of the Royal Historical Society.

In his view “it is impossible to form an accurate overview of modern history without an understanding of Britain’s place in it”. This book provides such an understanding, and in a highly accessible and enjoyable form.


You can click here to visit the page on our website where you can find reviews, a sample extract, and a link to purchase the book.

Please note that this is a time-limited offer that will expire on January 1st 2020.


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