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Editorial Advisory Board’s ‘Recommended Read’ - December 2019 02 December 2019

December’s ‘Recommended Read’, Communicating Specialized Knowledge: Old Genres and New Media, was chosen by the Polish professor and researcher Dr Anna Szczepaniak-Kozak.

Anna is an Assistant Professor in the Institute of Applied Linguistics at Adam Mickiewicz University in Poland and has been a valued member of our Language and Linguistics Editorial Advisory Board since 2017.

She is the author of three books, the co-editor of six collections – including Discourses in Co(n)text: The Many Faces of Specialised Discourse ­– and has published more than 40 scientific papers. She has been a guest lecturer at universities across Europe and is the Deputy Editor-in-Chief for Glottodidactica. An International Journal of Applied Linguistics, an international journal that focuses on applied linguistics and the aspects vital for foreign language learning and teaching. 

Until January 5th, we’re offering a 50% discount on her ‘Recommended Read’: Communicating Specialized Knowledge: Old Genres and New Media edited by Marina Bondi, Silvia Cacchiani, and Silvia Cavalieri. You can claim your discount by using the code ‘EABDEC19’ when purchasing the book on our website.

The chapters in the volume take the reader on a journey through the knowledge communication and (re)presentation strategies that allow us to successfully disseminate and communicate information. The domains under scrutiny include medicine and health, corporate communication, cultural heritage, and tourism.

You can read Anna’s review of the book below:

“There are significant aspects which distinguish this collection from previous books on specialized communication. First of all, a definite merit of this publication is that the editors and authors organized the volume around the topic of differences between communication strategies/techniques in specialized texts (targeting experts in a particular area) and in texts written for lay audiences.

Secondly, I found very insightful the chapters which are devoted to the textual mechanisms enabling the transfer of high-quality information to peer professionals in a way that guarantees knowledge proliferation and ensuring professional or scientific standing.

However, the chapters analyzing how experts communicate with non-experts deserve special attention. Since they all attempt to answer the question of how to create a more appealing and less ambiguous specialized message (i.e., the happy medium between informativeness and attractiveness), these chapters should be useful for linguists interested in genres and texts disseminating specialized knowledge. The book also includes texts delving into the role of specialized texts in empowering lay people, especially enabling them to make informed decisions, jointly with building up mutual understanding and social inclusion.

Finally, I sincerely recommend reading it due to the subject domains which its editors chose: particularly communication in and about health and medicine, business and finance, together with how museums brand their public image and ensure public engagement. Throughout the whole volume we become familiarized with the use of negativity, hedges, and adjuncts to maintain expert authority, the use of questions to disseminate art knowledge, and techniques of branding a positive public image.”

To learn more about the volume and its editors, to read a sample extract from the text, or to purchase the book with your 50% discount you can follow this link. For more information on our reviewer, you can click here.

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Women's Empowerment - December 2019 02 December 2019

A hundred years ago today, on December 1st 1919, Lady Nancy Astor became the first woman in the British House of Commons. Her appointment was a major step in the struggle for women’s suffrage and to this day remains a significant milestone in the ongoing fight for gender equality.

In celebration of the anniversary, Cambridge Scholars are offering a 50% discount on a selection of our recent best-sellers which focus on issues of women’s empowerment until January 5th. Make sure to use the promotional code ‘POWER50’ at the checkout when purchasing the books on our website.

You can click on the titles below to learn more, to read an extract, or to redeem your discount.

Women’s Voices and Genealogies in Literary Studies in English (edited by Lilla Maria Crisafulli and Gilberta Golinelli)

The various essays collected here examine how, and to what extent, ‘women’, across time and space, experimented with new genres or forms of expression in order to transform, question, resist or paradoxically consolidate gender discriminations and dominant ideologies: patriarchy, colonialism, slavery and racism, imperialism, religion, and (hetero)sexuality.

Women’s Rights after the Arab Spring: Buds without Flowers? (Laura Guercio)

When protests erupted across the Middle East and North Africa (MENA) in 2011, the general view was that these events would bring forward the regeneration of democracy. They were also meant to represent the ‘Spring’ of women’s fight for freedom and equality. Inspired by the testimony of local women, this book examines such a regeneration failed.

You Girls Stay Here: Gender Roles in Popular British Children’s Adventure Fiction, 1930-70 (Elizabeth Poynter)

In what has been described as an ‘exciting and ground-breaking study’, Poynter explores a period long considered to be of poor quality with regards to children’s books. She discusses a range of themes, such as female agency, power and courage, and gives a linguistic analysis of selected texts, making a strong case for the socio-cultural analysis of popular fiction.

Perspectives of Five Kuwaiti Women in Leadership Roles: Feminism, Islam, and Politics (Souad T. Ali)

In 2005, Kuwaiti women received the right to both vote and to run in elections to Parliament—the first women in the conservative Arab Gulf bloc to do so. This book presents intimate conversations with five remarkable women leaders in Kuwait, including one of the first elected Kuwaiti female Members of Parliament.

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Book of the Month - December 2019 02 December 2019

“A fascinating and very readable account of modern international history […] an impressive volume.”

- Professor Katy Cubitt, Head of the School of History, University of East Anglia, UK

Beginning with the military successes of the Duke of Marlborough in Europe and ending with an examination of Britain’s role in the Cold War Great Britain’s Place in the World, 1707-1997: An Informal Account is an accessible and erudite overview of modern British and international history.

Cambridge Scholars are offering a 60% discount on the book until January 5th, an offer which you can redeem by using the code ‘BOMDEC19’ when buying the book on our website.

The study relates the interlinking of the Industrial Revolution, British military prowess, and the rise of the British Empire, from the loss of Britain’s American colonies to the end of the Falklands War. While most of its narrative covers conflicts involving Britain, both domestic and European political evolution and development receive attention.

Given its readability, Great Britain’s Place in the World is ideal for students and teachers in universities and community colleges. As Charlotte Pullum notes of the book, “[i]t’d be a perfect teaching aid/learning tool for all ages. Well written and researched, you can tell it was written by a man who loves his history, especially Britain’s military history.”

The author, B.A. Egerton, completed National Service in the Royal Air Force, which he extended to 12 years as a radar specialist. Later in life, he obtained a place at the University of East Anglia to read History and in 2005 gained an honours degree. Following further research, he developed a course entitled ‘Britain in Conflict’, which he presented to adult education classes. In 2018, he was elected to membership of the Royal Historical Society.

In his view “it is impossible to form an accurate overview of modern history without an understanding of Britain’s place in it”. This book provides such an understanding, and in a highly accessible and enjoyable form.

You can click here to visit the page on our website where you can find reviews, a sample extract, and a link to purchase the book.

Please note that this is a time-limited offer that will expire on January 1st 2020.

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Meet our EAB Members: Kusha Tiwari 14 November 2019

After the continued success of the Meet our Authors segment, as well as the introduction in October of the Meet the Publisher feature, we’d like to invite you for the first time to Meet our EAB Members. Our Editorial Advisory Boards (EABs) contain scholars from all over the world and cover more than 300 academic disciplines, from Dentistry to Robotics and Plant Ecology to Banking.

Today we’d like to introduce you to Dr Kusha Tiwari, Assistant Professor at the University of Delhi and member of our Women's and Gender Studies Advisory Board.

Kusha has published research papers with Taylor & Francis, SAGE, IUP, and in the monthly magazine The Book Review. Her first monograph, based on her PhD thesis, was Narrative of Liberation: Reading Nadine Gordimer’s Post-apartheid Fiction (2015), Since then she has published Critical Perspectives on Toni Morrison (2018) and Towards a Sustainable Future: Cross-cultural Practices, Strategies and Advancements (2019).

Dr Tiwari’s collaboration thus far with Cambridge Scholars has been extremely positive:

“My experience of working with Cambridge Scholars Publishing has been very satisfying and rewarding. They are a pioneering international press that not only publish the work of well-established authors but also give opportunities to first-time authors. They are very professional and publish titles in diverse subject fields. I am thoroughly impressed by the range and scope of their titles as well as by the rich list of reviewers and authors who have worked with or are working with them.

My upcoming book with Cambridge Scholars Publishing, Gender and Popular Culture: Identity Constructions and Representations, is still in the publication process and will be out soon. I am waiting eagerly to see the end product of our collaboration. I am hoping that this will be the beginning of a long and fruitful association that will see many more collaborations. I am also privileged to be part of their Editorial Advisory Board and hope to contribute further in that capacity in the near future.”

To learn more about the role of our Editorial Advisors, or to enquire about joining one of our EABs, you can contact us here

Edit: Kusha Tiwari's collection Gender and Popular Culture: Identity Constructions and Representations has now been released. Click on the title above to learn more. 

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Meet our Authors: Gianmarco Vignozzi 14 November 2019

Gianmarco Vignozzi holds a PhD in English Linguistics from the University of Pisa, Italy, where he teaches English Language and Linguistics in the Department of Law. His areas of specialisation and research interests lie in English for specific purposes (ESP) and corpus linguistics, ranging from political discourse and filmic discourse analysis to corpus stylistics and audio-visual translation.

His latest research works focus on the representation of spoken medical discourse in TV medical dramas and on the potentiality of multimodal stimuli to teach figurative expressions to foreign learners of English.

He published his first monograph with Cambridge Scholars earlier this year. Assessing the Language of TV Political Interviews analyses the most distinctive linguistic features defining the genre of British and American TV-mediated political interviews.

Gianmarco describes his experience of publishing his first academic book with Cambridge Scholars:

“Being a novice academic and deciding to publish a monograph immediately after a PhD could be very tough and chaotic. That is why choosing the right publisher is key to having a successful experience. From the very beginning, after getting in touch with the commissioning editor who provided me with all the essential information – from what should be in the book proposal to the submission of the full manuscript – I felt I was in good hands.

This initial feeling was confirmed by the professionalism, seriousness and celerity with which the proposal was assessed by the advisory board, the manuscript was proofread by the prepress department, and the formatting completed by the typesetting team. The book cover was another thing that I appreciated very much. The fact that the publishing house has its own design team ready to satisfy the author’s requests leaves much space for customisation.

For these reasons, I can say that publishing my first scholarly book with Cambridge Scholars was a wonderful experience that I would not hesitate to recommend to all my colleagues looking for a publisher to take care of their research.”

As part of the ‘Meet our Authors’ campaign, we are offering our readers a 50% discount on Assessing the Language of TV Political Interviews. To redeem your discount, please enter the promotional code MOANOV19 during checkout. Please note that this is a time-limited offer that will expire on 15th December 2019.

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Meet our Authors: Malcolm Tozer 14 November 2019

Reading Tozer is stimulating. Like all good authors, when he doesn’t have the answer, he sets the reader the right question.”

- Dr Joseph Spence

Malcolm Tozer taught physics and physical education at Uppingham School in Rutland from 1966 until 1989. For six years from 1989 he was the founding headmaster of Northamptonshire Grammar School in Northampton and then headmaster of Wellow House School in Nottinghamshire for a further ten years from 1995.

Since 2005 he has led inspections for the Independent Schools Inspectorate, served for ten years as a governor at Repton School and Foremarke Hall, both in Derbyshire, and promoted partnerships in physical education and sport between state and independent schools.

He is the author of The Ideal of Manliness (2015) and Education in Manliness (2018) and the editor of Physical Education and Sport in Independent Schools (2012). In spring this year, he published the volume Edward Thring’s Theory, Practice and Legacy: Physical Education in Britain since 1800 to much critical acclaim (some of which you can read here).

Sport in History review noted that: Those familiar with Malcolm Tozer’s previous works on Thring will not be surprised to know that this very readable, elegantly produced and delightfully illustrated book fully meets its author’s goal of furthering our understanding of Thring, his practice and his legacy. [The work] provides an important and timely re-evaluation of the role of physical education at Thring’s Uppingham, while further examining the legacy of that role in the present practice of physical education.

Malcolm described his experience with Cambridge Scholars Publishing:

It was a pleasure to receive the invitation from Cambridge Scholars Publishing to prepare a new and expanded edition of my earlier book on physical education at Uppingham School in the nineteenth century and to incorporate the legacy of its innovative theory and practice within a broad history of physical education in Britain from 1800 until the present day.

Advice from colleagues at CSP on how to produce the book to the publisher’s specifications was always swift and helpful; the final typesetting was most attractive; and the eye-catching design of the cover exceeded my expectations. The marketing of the book could not have been better – whether informing scholars in the field and university departments of the book’s date of publication or arranging for announcements and reviews to be published in a dozen educational newspapers and academic journals. If the book does not sell, it will not be the fault of CSP.”

To celebrate Malcolm Tozer’s work, we’re offering a 50% discount on Edward Thring’s Theory, Practice and Legacy until December 15th. To claim your discount, simply enter the code ‘MOANOV19’ when purchasing the book on our website.

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Editorial Advisory Board’s ‘Recommended Read’ - November 2019 31 October 2019

For November’s 'Recommended Read', two distinguished colleagues from our Archaeology Advisory Board provide their thoughts on a comprehensive collection of essays released in 2017, The Exploitation of Raw Materials in Prehistory: Sourcing, Processing and Distribution. Between them, Dr Vladimir Doronichev and Dr Liubov Golovanova have around 75 years of experience in the study of Prehistoric Archaeology.

We are offering all of our readers a 50% discount on their choice. To redeem your discount, please enter the promotional code EABNOV19 during checkout. Please note that this is a time-limited offer that will expire on 30th November 2019.

Vladimir has worked as Director of the Laboratory of Prehistory, an autonomous non-profit organisation in St. Petersburg, since 1999. He has co-directed fieldwork with Liubov at numerous sites in the Caucasus, and has been the Principal Investigator in research projects supported by grants from the Russian Humanities Scientific Foundation, the Fulbright Program, and the National Geographic Society, amongst others. The results of his research have been reported at Harvard University, the University of California in Berkeley, the Albright Institute of Archaeological Research, and Hebrew University in Jerusalem.

Since defending her PhD thesis in 1986, Dr Liubov Golovanova’s career has followed a similar trajectory. In 1999, she became the Deputy Director and Researcher at the Laboratory of Prehistory, where she has worked ever since. She has published more than 200 papers in Russian, English and French in a number of prestigious journals such as ScienceNature, the Journal of Human Evolution, the Journal of World Prehistory, and L’Anthropologie.

The volume they’ve chosen to review, The Exploitation of Raw Materials in Prehistory: Sourcing, Processing and Distribution, edited by Telmo Pereira, Xavier Terradas, and Nuno Bicho, merges archaeology, anthropology, geology, geography, physics and chemistry to reconstruct the complexities of past human behaviour.

The multidisciplinary reach of the collection is highlighted in Vladimir and Liubov’s review, which you can read below:

“The Exploitation of Raw Materials in Prehistory is of interest not only for experts in prehistory, but will be stimulating as a kind of guide for all academics and scholars involved in studying the primitive societies and human survival strategies of the past, as well as for all readers who are interested in the lives of people in the Stone Age. The expansive collection of forty-three essays written by a large corpus of specialists from different countries in Europe, America and Africa, and studying various periods of prehistory affords the reader an in-depth view on the exploitation of stone and other non-organic raw materials in the Stone Age, providing details for a comprehensive understanding of specific scientific issues of this large research field.

The innovative approach that was applied by the editors is based on an intimate merging of archaeological, anthropological, geological, geophysical, and geochemical data to reconstruct human social behaviour, economy, technology, and ecology, and ultimately show the social and mental complexity of various human populations and cultural groups in the Stone Age. The book gathers original, up-to-date research results in the field of human exploitation of stone and other non-organic raw materials in prehistory, starting from the Middle Palaeolithic of Israeli and Russian plains, up to the Iron Age in Europe and the Near East, and ending with the late prehistoric people of North and South America.

Most of the chapters in the collection present modern methodological and analytical approaches that are applied to the study of issues related to human procurement and exploitation of stone used for manufacturing of stone tools and producing blanks for tools. In addition, some of the essays presented are devoted to the investigation of ochre used by prehistoric people as mineral pigments, to the techniques of bead making from various kinds of stone, and to the technology and manufacture of stone cooking slabs, grinding stones, and Neolithic pottery. The book ultimately shows how the data acquired from studies of various non-organic raw materials help to identify traits of past human behaviour, such as cognition, territoriality, social organisation, adaptation to natural environments, and technology.”

You can purchase the text or learn more about it by clicking here.

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Book of the Month - November 2019 31 October 2019

Our 'Book of the Month' for November 2019 is Humanity at the Heart of Practice: A Study of Ethics for Health-Care Students and Practitioners. You can get a 60% discount on the text until December.

Humans are the only beings in the world who are concerned with the morality of their actions. They perceive the impact of another human’s behaviour as good or evil, moral or immoral. Healthcare, at its core, is a morally virtuous act; it is humans caring for other vulnerable humans. However, it is also an arena in which life and death decisions must be made. As a consequence, ethical principles are vital in deciding what the good choice is. Humanity at the Heart of Practice is a study which unites ethical principles with healthcare practice to identify ‘the good choice’, and shows how to accurately apply it in difficult situations.

Co-authored by Beverly J. Whelton and Jane Neuenschwander, the book begins by considering values and good reasoning, then discusses what it is to be a being in the world, looking at both nature and human nature and considering both the professional and the patient. The volume moves on to explore making good ethical choices and the use of theoretical ethics to evaluate how such decisions should be formed. It also details issues at the beginning and end of life and concerns related to healthcare as a business.

Dr Catherine Greene, as Professor Emerita of Philosophy at Rockhurst University, Kansas City and current Chair of the International Philosophy of Nursing Society, is well placed to judge the value of the volume. For Dr Greene, the strength of the text – in addition to its discussions of medieval, modern, and contemporary philosophy – lies in its use of humanity as its organising structure:

The text situates ethical problems in the midst of an interaction between two or more human persons, reasoning that a good understanding of what it means to be a person, along with an understanding of the basic principles and theories of person-centered virtue ethics, gives students the basic tools with which to begin to address ethical problems and to confront moral dilemmas in both the work place and in personal life.

Beverly J. Whelton, was recently presented with the Albert Nelson Marquis Lifetime Achievement Award by Marquis Who’s Who®, is an Emeritus Professor of Philosophy at Wheeling Jesuit University, USA, and teaches online at Gonzaga University, USA. She has published articles in journals such as Linacre Quarterly, Nursing Philosophy, and Nursing Science Quarterly, and was Vice-Chair of the International Philosophy of Nursing Society from 2005 to 2018.

Her co-author Jane Neuenschwander is a life-long educator who, amongst other significant roles, has worked as a NASA Educator Resource Manager with responsibilities in the area of educational professional development. She currently teaches in the Department of Education at Wheeling Jesuit University, USA.

We are offering all of our readers a generous 60% discount on this exceptional title. To redeem your discount, please enter the promotional code BOMNOV19 during checkout. Please note that this is a time-limited offer that will expire on 1st December 2019.

 To find out more, please click here to read a sample extract and contents page.

To purchase the text with the above discount code, click here.

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Universal Children's Day 2019 31 October 2019

November 20th 2019 marks the 30th anniversary of “the most widely ratified human rights treaty in history”: the United Nations Convention on the Rights of the Child. A landmark agreement, the Convention establishes the fundamental human rights of those under 18 years of age and seeks to ensure that all children—without exception—have access to basic services, are protected from harm, and can develop and grow as fully as possible in a harmonious environment.

In conjunction with Universal Children’s Day we are offering our readers a 50% discount on 4 of our best-selling titles related to children and childhood studies.

To redeem your discount, simply add the book(s) to your basket and enter the promotional code CHILDREN19 during checkout. Please note that this is a time-limited offer that will expire on 30th November 2019.

The Death of Childhood: Reinventing the Joy of Growing Up, Victor Strasburger (2019)

Written by an international expert on the effects of media on children, The Death of Childhood provides a fascinating—and sobering—look at what it means to grow up in America today. Despite billing itself as ‘an obituary to childhood’, the book shows that there is still hope, and offers solutions to restore the charm and innocence of growing up.

“It is a much different world for children today. The Death of Childhood helps us navigate this complex terrain. [It is a] must-read for educators, parents, researchers, and policy makers.” (Ed Donnerstein, PhD, Dean Emeritus, University of Arizona.)

“[The book is] a powerful, well-documented argument for rethinking childhood and our approach to it from the parenting to the educational perspectives.” (David Elkind, PhD, Professor Emeritus of Child Development, Tufts University.)

Putting Sleep Problems to Bed: Solutions for Children, Ages 0-18, Lisa Medalie and David Gozal (2019)

Dr Lisa Medalie is a board-certified Behavioral Sleep Medicine Specialist and Director of the Pediatric Insomnia Program at the University of Chicago. She is one of the very few board-certified, formally-trained Pediatric Insomnia specialists in the world.

Her co-author Professor David Gozal is an international expert in the field of sleep medicine and is currently the Director of the Department of Child Health at the University of Missouri. He is known worldwide as a pioneer in childhood sleep, and continues to practice sleep medicine and engage in active and innovative research.

Parents will love and enjoy their informative guide to fixing sleep problems in children. It provides up-to-date, evidence-based behavioral treatment strategies, and uses entertaining stories to show how sleep problems not only impact the child, but also affect the parents.

Digitising Early Childhood, Lelia Green, Donell Holloway, Kylie Stevenson, and Kelly Jaunzems (2018)

Focusing on the digital lives of children aged eight and under, and paying attention to their parents and educators, this volume brings together insights from education, media studies, sociology, cultural studies, physiotherapy, and communication studies.

Covering both positive and negative perspectives, it contributes to existing research on young children’s online interactions. The book is of interest to students and researchers in early years’ care and education, media, communication and cultural studies, human-computer interaction and technology studies, and the sociology of childhood and the family.

British Children’s Adventure Novels in the Web of Colonialism, Nilay Erdem Ayyıldız (2018)

This volume fills a remarkable void in literary studies which has escaped the attention of many researchers. It interrogates the extent to which nineteenth-century children’s adventure novels justify and perpetuate the British Imperialist ideology of the period.

In doing so, it begins with providing a historical background of children’s literature and nineteenth-century British imperialism. It then offers a theoretical framework of postcolonial reading to decipher the colonial discourse employed in a selection of children’s adventure novels, including R. M. Ballantyne’s The Coral Island (1858) and H. R. Haggard’s King Solomon’s Mines (1885).

It will appeal to students, academics and researchers in fields such as postcolonialism, children’s literature and British Imperialism.

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Meet the Publisher: Rebecca Gladders 14 October 2019

Visitors to our website will be familiar with our ‘Meet our Authors’ section. We have always tried to put our authors first in everything we do and will continue to do that. However, we also want to tell you a little about the people who help to transform an idea and a manuscript into a published title. As such, in this new segment, we’d like you to ‘Meet the Publisher’.

We begin the series with Rebecca Gladders, our Senior Commissioning Editor. Rebecca joined the company in the summer of 2018, and leads our editorial team, liaising with authors and providing support and mentorship to the commissioning department.

She graduated from Newcastle University in 2018, where she specialised in early English and lexical development. Her dissertation focused on the lexical and contextual change of ‘happy’ and ‘happiness’ from Old English to present-day English, with emphasis on the influences of Old Norse. 

Aside from intellectual curiosity, the research had a more personal motivation: her surname can roughly be considered a scion of ‘glæd’, the Old English term for ‘bright’ or ‘shining’. The word went on to become ‘glad’ (a synonym of ‘happy’), meaning—with just a little creative license—that her name is an extension of happiness.

Her favourite book (at this moment in time) is Feminists Don’t Wear Pink and Other Lies by Scarlett Curtis. In Rebecca’s words: “It collates the remarkable histories, opinions and escapades of some incredible women while being hugely funny and relatable, refraining from straying into sanctimony throughout.”

One of her favourite experiences here at Cambridge Scholars was her involvement with Anna Cornelia Beyer’s book Health and Safety for Spirit Seers, Telepaths and Visionaries: Self-help for Schizophrenia. It’s a “refreshingly positive take on mental health and is written by a phenomenal woman who has never let her schizophrenia diagnosis hold her back.”

Rebecca lives with her fiancé and son in Newcastle, and—in addition to her thankless support of Middlesbrough Football Club—is an avid foodie, reader and coffee aficionado.

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