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Business, Management and Accounting

Our Business, Management and Accounting collection at Cambridge Scholars Publishing comprises texts not just in these core areas, but also in strategic management, travel and tourism, marketing and administration, and hospitality. The collection will be a crucial touchstone for academics working across these areas, as well as to senior business leaders needing to keep pace with the latest developments affecting their own practice.

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The Consumer Culture Theory of Brands

Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance to consumers and their brand use. This book explains w...
£58.99

Human Resource Management at the Crossroads

This book contains a selection of theoretical and empirical studies that highlight a number of complexities and challenges for Human Resource Management (HRM) in organizations. It serves to illustrate the difficulty in explaining the role of human resources and the complexities implicit in the management of people working together,...
£58.99

Research, Development and Education in Tourism

This volume gathers together papers presented at the 15th International Conference of the International Business School held in Sofia, Bulgaria, in June 2018. The conference provided a platform for discussions of current trends, innovative models, practical challenges and possible decisions in the field of tourism, as a priority st...
£61.99

The TOMS Effect

In 2006, the TOMS shoe company radically disrupted the for-profit business model, literally for good. In challenging what a money-making company could do with its earnings, TOMS incorporated a giving component within its business model, making giving intrinsic to each sale. For every pair of shoes sold, another pair would be given ...
£58.99

Computer-Mediated Communication for Business

This collection is a guide to greater communication efficiency in both clarity and time-management for any professional or aspiring professional. It guides the reader through the ways in which communicating through technology rather than face-to-face can alter their perceptions of others and the perceptions others make of them. Eac...
£61.99

Considering Leadership Anew

For years now, leadership studies have emphasized functional social psychology approaches that reduce leadership to a couple of traits, styles, or recipes that supposedly give us the steps to follow when leading. The latter have taught us a lot, but are not enough to cope with the immense challenges of leading in a chaotic, intrica...
£58.99

Leadership Lessons from Shakespeare’s Plays

“Whatsoever a great man does, the same is done by others as well”, says the Bhagavadgītā. Shakespeare is one of such great men. He decocted man’s cosmic world into his plays, and his characters display greatness along with humility and frailty. His plays, which so lucidly articulate the hidden process of interiority of the protagon...
£64.99

Mechanisms of Cross-Boundary Learning

This book reveals the mechanism through which adults learn through boundary-crossing experiences. Boundary crossing, though defined in various ways, refers to activities in which persons belonging to different organizations collaborate in a context different from their workplace. While boundary crossing attracts researchers and pra...
£58.99

Demand Articulation of Emerging Technologies

In today’s high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of “demand articulation.” Marketing scholars have summarized that this concept is an important competency of market-driving firms. Most fir...
£58.99

Taking Business Ethics Seriously

Of what does the “good life” consist? What do we owe each other? How should we distribute the product of our joint effort? For modern rationality, each of those timeless questions can be answered separately, and different disciplines have evolved to deal with them. This book presents a forceful, passionate argument against such com...
£61.99

Corporate and Financial Intergenerational Leadership

Intergenerational predicaments of climate change, over-indebtedness and demographic aging of the Western world population put pressure on future generations. As such, this book explores how corporate and financial social responsibility can leverage intergenerational harmony. The concept of responsibility is shown to underlie the international emergence of Corporate Social Responsibility (CSR), while the book also describes the rise of Socially Responsible Investment (SRI) in the international arena and the intrinsic socio-psychological motives of socially responsible investors. As shown here, in this age of climate change, over-indebtedness and demographic aging, future corporate and financial intergenerational leadership may continue to embrace social responsibility in order to ensure a sustainable future for humankind.
£73.99
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