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Business, Management and Accounting

Our Business, Management and Accounting collection at Cambridge Scholars Publishing comprises texts not just in these core areas, but also in strategic management, travel and tourism, marketing and administration, and hospitality. The collection will be a crucial touchstone for academics working across these areas, as well as to senior business leaders needing to keep pace with the latest developments affecting their own practice.

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Integrated Marketing Communication

This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process fo...
£58.99

Paradoxes of Management in Culture

This book discusses the problems associated with the development of musical art and education, with a focus on two interrelated facets of this. The first is the analysis and evaluation of the complex, and often contradictory, situations which occur in the establishment of new institutions of culture and art. The second aspect is re...
£74.99

Reporting Non-GAAP Financial Measures

The use of alternative performance indicators (APMs) (also known as ‘Non-GAAP’ earnings) is a widespread phenomenon, and the increased reliance on APMs has recently triggered a strong debate among regulators, managers and investors on the nature of these ‘tailored’ earnings and on the economic reasons behind them. On one hand, APMs...
£74.99

The Competitive Challenge of Emerging Markets

The most disruptive change to the world economy over the past half century has been the rise of so-called emerging economies, particularly the large developing markets of China and India. While initially appealing to Western business as lower cost production locations, these economies are now amongst the world’s leading markets for...
£61.99

Why the Conventional Wisdom about the 2008 Financial Crisis is Still Wrong

Much of what has been heard, read, or taught about the 2008 financial crisis is incorrect. It was not caused by free market capitalism run amok. The crisis was not created by deregulatory zeal. It wasn’t primarily due to greed on Wall Street. The crisis was not simply created by people’s “irrational exuberance” or “animal spirits.”...
£25.00
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