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Business, Management and Accounting

Our Business, Management and Accounting collection at Cambridge Scholars Publishing comprises texts not just in these core areas, but also in strategic management, travel and tourism, marketing and administration, and hospitality. The collection will be a crucial touchstone for academics working across these areas, as well as to senior business leaders needing to keep pace with the latest developments affecting their own practice.

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Leadership Lessons from Shakespeare’s Plays

“Whatsoever a great man does, the same is done by others as well”, says the Bhagavadgītā. Shakespeare is one of such great men. He decocted man’s cosmic world into his plays, and his characters display greatness along with humility and frailty. His plays, which so lucidly articulate the hidden process of interiority of the protagon...
£64.99

Mechanisms of Cross-Boundary Learning

This book reveals the mechanism through which adults learn through boundary-crossing experiences. Boundary crossing, though defined in various ways, refers to activities in which persons belonging to different organizations collaborate in a context different from their workplace. While boundary crossing attracts researchers and pra...
£58.99

Demand Articulation of Emerging Technologies

In today’s high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of “demand articulation.” Marketing scholars have summarized that this concept is an important competency of market-driving firms. Most fir...
£58.99

Taking Business Ethics Seriously

Of what does the “good life” consist? What do we owe each other? How should we distribute the product of our joint effort? For modern rationality, each of those timeless questions can be answered separately, and different disciplines have evolved to deal with them. This book presents a forceful, passionate argument against such com...
£61.99

Corporate and Financial Intergenerational Leadership

Intergenerational predicaments of climate change, over-indebtedness and demographic aging of the Western world population put pressure on future generations. As such, this book explores how corporate and financial social responsibility can leverage intergenerational harmony. The concept of responsibility is shown to underlie the in...
£73.99

Ensuring Network Security through the Use of the Honeypot Technique

In modern technology networks, security plays an important role in safeguarding data. Detecting the threats posed by hackers, and capturing the data about such attacks are known as the virtual honeypot. This book details the process, highlighting how to confuse the attackers and to direct them onto the wrong path....
£58.99

Integrated Marketing Communication

This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process fo...
£58.99

Paradoxes of Management in Culture

This book discusses the problems associated with the development of musical art and education, with a focus on two interrelated facets of this. The first is the analysis and evaluation of the complex, and often contradictory, situations which occur in the establishment of new institutions of culture and art. The second aspect is re...
£74.99

Reporting Non-GAAP Financial Measures

The use of alternative performance indicators (APMs) (also known as ‘Non-GAAP’ earnings) is a widespread phenomenon, and the increased reliance on APMs has recently triggered a strong debate among regulators, managers and investors on the nature of these ‘tailored’ earnings and on the economic reasons behind them. On one hand, APMs...
£74.99

The Competitive Challenge of Emerging Markets

The most disruptive change to the world economy over the past half century has been the rise of so-called emerging economies, particularly the large developing markets of China and India. While initially appealing to Western business as lower cost production locations, these economies are now amongst the world’s leading markets for...
£61.99

Why the Conventional Wisdom about the 2008 Financial Crisis is Still Wrong

Much of what has been heard, read, or taught about the 2008 financial crisis is incorrect. It was not caused by free market capitalism run amok. The crisis was not created by deregulatory zeal. It wasn’t primarily due to greed on Wall Street. The crisis was not simply created by people’s “irrational exuberance” or “animal spirits.”...
£25.00

A Handbook of Leadership Styles

This book serves to provide a detailed exploration of the various leadership exhibited today. In order to better comprehend the organic link between styles of leadership, this book deals with almost all models of leadership and demonstrates how dynamic these forms of leadership actually are. It is an essential and extensive referen...
£74.99
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