Pieter Desmet is associate professor at the department of Industrial Design, Delft University of Technology. He is co-founder and board member of the International Design and Emotion Society. Desmet is best known for his research that focuses on the emotional impact of product design and his contribution to the measurement of ‘product emotions’. MariAnne Karlsson is professor in Human Factors Engineering and head of the Division Design at Chalmers University of Technology. Her research concerns the relation between people and technical artefacts, addressing physical, cognitive as well as affective aspects. Jeroen van Erp is one of the founders, partner and chief creative director of Fabrique, a design consultancy in Delft, The Netherlands. In addition, he is co-founder and board member of the International Design and Emotion Society. By introducing innovative cross-disciplinary design approaches, the work of van Erp has been nominated for, and awarded with over 100 international design prizes.