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Editorial Advisory Board’s ‘Recommended Read’ - December 2019

December’s ‘Recommended Read’, Communicating Specialized Knowledge: Old Genres and New Media, was chosen by the Polish professor and researcher Dr Anna Szczepaniak-Kozak.

Anna is an Assistant Professor in the Institute of Applied Linguistics at Adam Mickiewicz University in Poland and has been a valued member of our Language and Linguistics Editorial Advisory Board since 2017.

She is the author of three books, the co-editor of six collections – including Discourses in Co(n)text: The Many Faces of Specialised Discourse ­– and has published more than 40 scientific papers. She has been a guest lecturer at universities across Europe and is the Deputy Editor-in-Chief for Glottodidactica. An International Journal of Applied Linguistics, an international journal that focuses on applied linguistics and the aspects vital for foreign language learning and teaching. 



Until January 5th, we’re offering a 50% discount on her ‘Recommended Read’: Communicating Specialized Knowledge: Old Genres and New Media edited by Marina Bondi, Silvia Cacchiani, and Silvia Cavalieri. You can claim your discount by using the code ‘EABDEC19’ when purchasing the book on our website.

The chapters in the volume take the reader on a journey through the knowledge communication and (re)presentation strategies that allow us to successfully disseminate and communicate information. The domains under scrutiny include medicine and health, corporate communication, cultural heritage, and tourism.

You can read Anna’s review of the book below:


“There are significant aspects which distinguish this collection from previous books on specialized communication. First of all, a definite merit of this publication is that the editors and authors organized the volume around the topic of differences between communication strategies/techniques in specialized texts (targeting experts in a particular area) and in texts written for lay audiences.

Secondly, I found very insightful the chapters which are devoted to the textual mechanisms enabling the transfer of high-quality information to peer professionals in a way that guarantees knowledge proliferation and ensuring professional or scientific standing.

However, the chapters analyzing how experts communicate with non-experts deserve special attention. Since they all attempt to answer the question of how to create a more appealing and less ambiguous specialized message (i.e., the happy medium between informativeness and attractiveness), these chapters should be useful for linguists interested in genres and texts disseminating specialized knowledge. The book also includes texts delving into the role of specialized texts in empowering lay people, especially enabling them to make informed decisions, jointly with building up mutual understanding and social inclusion.

Finally, I sincerely recommend reading it due to the subject domains which its editors chose: particularly communication in and about health and medicine, business and finance, together with how museums brand their public image and ensure public engagement. Throughout the whole volume we become familiarized with the use of negativity, hedges, and adjuncts to maintain expert authority, the use of questions to disseminate art knowledge, and techniques of branding a positive public image.”


To learn more about the volume and its editors, to read a sample extract from the text, or to purchase the book with your 50% discount you can follow this link. For more information on our reviewer, you can click here.


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