Jarosław Płuciennik, PhD is a literary theorist and a cognitive semanticist working as Associate Professor at the Institute of Theory of Literature, Theater and Audio-Visual Arts at the University of Łódź, Poland. He studied and did research in Łódź (Poland), Lund (Sweden) and Bolzano (Italy) as well as in Cambridge (UK). He has written in Polish and English over 50 publications, including several books in Polish: The Rhetoric of the Sublime in a Literary Work of Art, 2000, The Literary Identifications and Resonance. Poetics and Empathy 2002 and 2004, Figures of the Unimaginable, 2002, and Modern Individualism and Literature. About Conjectures on Creativity by Edward Young, 2006. He has co-edited two books on literary representations of the sublime. He is currently also co-editing three books on literature and tolerance. He is one of the Editors of an International Journal Zagadnienia Rodzajów Literackich/ Problems of Literary Genres. His main interests now are issues of analytical and cognitive semantics, pragmatics and pragmatism, Reformation, tolerance and liberty of conscience in the context of literature.Kenneth Holmqvist, PhD is a cognitive scientist, now working as Associate Professor at Lund University, where he heads the Humanities Laboratory. He is author of around 100 publications in journals and books over the past 15 years. He manages several long-term research projects, such as "Reading while writing" (SRC), ”Mental imagery” (SRC), ”Reading to music and noise” (Sparbanken Finn) and ”Decision making in the supermarket” (FøSu/Vinnova). Currently, his overarching interest is in the empirical measurement of cognitive processes, in particular the visual processes.