Hajer Kefi, PhD, is an Associate Professor in Management Science at the University of Paris Descartes. Her research interests include technology and information systems (IS/IT) evaluation, IS/IT ethics, IS/IT offshoring and strategic alignment, and social media and digital marketing. She received a PhD degree in Management Science from the University of Paris Dauphine and a post-doctoral degree in Research Supervision (HDR) from the University of Paris Sud, France. She is the recipient of the award for the best dissertation in Management Information Systems in France in 2002. Dr Hajer Kefi has published over 50 studies, including a book and several chapters, and numerous research articles in scientific journals such as the Journal of Strategic Information Systems (JSIS), Management International, Information Resources Management Journal, and Communication of the AIS.