• Cambridge Scholars Publishing

    "[Genetically Modified Organisms: A Scientific-Political Dialogue on a Meaningless Meme is] presents the debate associated with introducing GMOs as a traditional debate between science and progress against dogma. After reading it, I hope that science will win for the sake of all of us."

    - Professor David Zilberman, University of California at Berkeley

Integrated Marketing Communication: Putting the Human Person at the Core

This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.


Jerry G. Kliatchko, Ph.D., holds a doctorate of Public Communication from the University of Navarra, Spain. He is the Dean of the Integrated Marketing Communication (IMC) and Media and Entertainment Management (MEM) programs at the School of Communication of the University of Asia and the Pacific, Manila. His research and publications focus on the theoretical foundations and practice of IMC, particularly in the Asian setting.

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Buy This Book

ISBN: 1-5275-4104-5

ISBN13: 978-1-5275-4104-7

Release Date: 11th November 2019

Pages: 135

Price: £58.99

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