Louis D’Amore is the Founder and President of the International Institute for Peace through Tourism (IIPT). He has been instrumental in promoting the travel and tourism industry as the world’s first “Global Peace Industry” since the founding of IIPT in 1986. His concept of “Peace through Tourism” includes the idea of “peace with nature,” and, accordingly, he has been a pioneer in socially and environmentally responsible tourism since conducting the world’s first comprehensive study on the future of tourism for the Canadian Government in the mid-’70s, and, subsequently in 1993, developing the world’s first “Code of Ethics and Guidelines for Sustainable Tourism.” Mr D’Amore is Chancellor of Livingstone International University of Tourism Excellence and Business Management (LIUTEBM) and recipient of the International Coalition of Tourism Partners’ “Visionary Award.”Dr Patrick Kalifungwa is the Vice Chancellor and Founder of Livingstone International University of Tourism Excellence and Business Management (LIUTEBM) . He spearheaded the establishment of the first tertiary Tourism University in Zambia. His motivation arose from his tour of duty as Minister of Tourism, Environment and Natural Resources. Dr Kalifungwa studied at Glamorgan University, in the United Kingdom, and American University, in the United States. He is the recipient of awards for the best Minister of Tourism and Africa Travel Association President, the International Socrates Award, the Best Enterprise Award and the Quality Management Award. He is the Executive Director and Chairman of Allterrain Zambia, a board member for the International Advisory Council IIPT and a member of the UNWTO Knowledge Network.