Junshuan Liu is a Professor of Applied Linguistics at Hebei University of Science and Technology, China. He holds a PhD in English from the University of Liverpool, UK, and has co-edited two English textbooks for Chinese undergraduate students and published a number of journal articles. His research interests include English as an international language, critical applied linguistics and critical pedagogy. Songqing Li is an Associate Professor of Applied Linguistics in the Department of English at Xi’an Jiaotong-Liverpool University, China. He is the author of Identity Constructions in Bilingual Advertising: A Critical Analysis (2018) and many articles published in such journals as Applied Linguistics, English Today, Journal of World Languages, World Englishes, and Semiotica.