Proceedings of the BMU International Innovation Conference 2016
This volume brings together the proceedings of the BML Munjal University (BMU) International Innovation Conference 2016, held in Delhi, India. The conference was attended by academicians from across the globe and included discussions with industry executives. The book will appeal to the academic fraternity in the fields of management, business and economics, in addition to practicing managers associated with innovation.
Davinder Singh is Assistant Dean and Associate Professor at the School of Management at BML Munjal University, India. He has over 25 years of extensive industry experience, both with global companies (such as the Coca-Cola Co.) and Indian organisations, having held senior management roles in these businesses. His teaching interests include brand management, strategic management and innovation.
Dr Nandita Choudhury is Associate Professor at BML Munjal University, India, and completed her PhD in English Literary Criticism at Lucknow University, India. Her areas of interest in teaching include language teaching, communication theory, technical writing, inter-personal communication, and cross-cultural management, among others.
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