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Rethinking Asian Tourism

Culture, Encounters and Local Response

Editor(s): Victor T. King, Ploysri Porananond
Contributors: Tuan Phong Ly;

Book Description

Rethinking Asian Tourism addresses some of the latest developments in on-going tourism research in Southeast Asia and the wider Asia region (encompassing, in geographical terms, Thailand, Vietnam, Indonesia, the Philippines, Malaysia, Hong Kong, Japan, and Korea). It examines many of the emerging, as well as established, themes and issues in Asian tourism and promotes the development of critical scholarship within Asia to overcome Anglo-Western ethnocentrism in tourism studies of the region. There is some attention to such familiar concepts as authenticity, commoditisation, culture, heritage, and hosts and guests, but more especially to the diversification of phenomena which traditionally would not have been included within the parameters of tourism studies: retirees and long-stays, gastronomy, family-based leisure, popular culture, and local branding. Above all, the book addresses and develops a conceptual understanding from a multidisciplinary perspective of the character, experiences, encounters, perceptions and motivations of local, national and intra-regional tourism rather than basing concepts, perspectives, emphases and analyses on Western-Asian interactions and on transformations in the West. In this respect it encourages a shift in emphasis towards ‘Asianising’ our understanding of Asian tourism. This is one of the first volumes on Asian tourism written primarily by Asians and, as such, provides them with the opportunity to express their concerns, interests and priorities, rather than depending on the analyses and interpretations of those from outside the region. It also enables a deconstruction of the field of tourism studies, acknowledging that it is an open-ended, shifting, fluid and complex category of encounters and events generated by the processes of physical mobility.


ISBN-13: 978-1-4438-6458-9
ISBN-10: 1-4438-6458-7
Date of Publication: 01/10/2014
Pages / Size: 400 / A5
Price: £57.99


Ploysri Porananond is Associate Professor of Tourism Studies at Chiang Mai University, Thailand, and is currently Head of the Centre for Tourism Studies and Academic Services. Ploysri received her PhD from Leeds Metropolitan University. Her research interests focus on festival tourism, cultural tourism and the cultural industry, as well as tourism and the transformation of local traditions. Her previous research has focused on tourism and development in ASEAN countries, and her publications include Modernity and Evolution of a Festive Tourism Tradition: The Songkran Festival in Chiang Mai, Thailand (2008) and Tourism and the Transformation of Ritual Practice with Sand Pagoda in Chiang Mai, Thailand (2014).

Victor T. King is Emeritus Professor of Southeast Asian Studies at the University of Leeds and Professorial Research Associate at the School of Oriental and African Studies. He was recently Eminent Visiting Professor at Universiti Brunei Darussalam and is currently Visiting Professor at Chiang Mai University. His research interests focus on the sociology and anthropology of Southeast Asia. His publications include The Peoples of Borneo (1993); Anthropology and Development in South-East Asia (1999); The Modern Anthropology of South-East Asia (with William Wilder) (2003/2006); and The Sociology of Southeast Asia (2008/2011).