Ploysri Porananond is Associate Professor of Tourism Studies at Chiang Mai University, Thailand, and is currently Head of the Centre for Tourism Studies and Academic Services. Ploysri received her PhD from Leeds Metropolitan University. Her research interests focus on festival tourism, cultural tourism and the cultural industry, as well as tourism and the transformation of local traditions. Her previous research has focused on tourism and development in ASEAN countries, and her publications include Modernity and Evolution of a Festive Tourism Tradition: The Songkran Festival in Chiang Mai, Thailand (2008) and Tourism and the Transformation of Ritual Practice with Sand Pagoda in Chiang Mai, Thailand (2014).Victor T. King is Emeritus Professor of Southeast Asian Studies at the University of Leeds and Professorial Research Associate at the School of Oriental and African Studies. He was recently Eminent Visiting Professor at Universiti Brunei Darussalam and is currently Visiting Professor at Chiang Mai University. His research interests focus on the sociology and anthropology of Southeast Asia. His publications include The Peoples of Borneo (1993); Anthropology and Development in South-East Asia (1999); The Modern Anthropology of South-East Asia (with William Wilder) (2003/2006); and The Sociology of Southeast Asia (2008/2011).