The Changing Landscape of Global Businesses: Principles and Practices
The way we conduct cross-border businesses has changed fundamentally. Once, it was the privilege of a few business houses with specialized knowledge of international trade regulations and procedures. Now, almost anyone with an internet connection can launch a business with global reach in no time. Also, there has been a huge flux in global cultures making terms of engagement different. This book addresses these new dimensions, in addition to presenting the time-honoured principles of international business.
Most books in this area are focused to any one of the managerial functions. To integrate functions and domains to provide learners a comprehensive picture of conducting global businesses has been a key aim of this project. A rich blend of principles and case studies are used to communicate this sense.
Babu George holds a PhD in Management Studies (2006) and a Doctor of Business Administration degree with a focus on Marketing and Tourism (2016). He is a graduate of Harvard University’s Institute for Educational Management, and has more than fifteen years of business research, university teaching, and administrative service experience, both in the US and internationally. He is currently Associate Professor of Management at Fort Hays State University, USA, having previously worked at the University of Nevada Las Vegas, the Swiss Management Center University, the University of Liverpool, Alaska Pacific University, and the University of Southern Mississippi, among others. He is also a Visiting Professor at various higher education institutions around the world.
John Rogers is a retired U.S. Army colonel with 12 years of front-line business experience in the pharmaceutical and defense contracting industries. He is a graduate of the U.S. Army Command and General Staff College and served as the first Director of Operations for Army University. He holds degrees in Management and Business Administration from Webster University and Mercer University, USA, respectively.
“This book takes the readers through a journey covering various aspects of international business concisely, yet without missing key content.”
Tony Henthorne
University of Nevada Las Vegas, USA
“The contents of this book capture the dynamism of an ever-changing world, by the forces for and against globalization."
Alexandu Nedelea Stefan cel Mare University of Suceava, Romania
“I find this book a great supplementary resource for anyone seeking to get a bird’s eye view on the multifaceted nature of global businesses.”
Purva Hedge Desai
Goa University, India
“Internationalization has entered a new paradigm; international businesses are operating under new assumptions and need new business models for success. Books like this herald such a change in the business landscape.”
Maximiliano Korstanje
University of Palermo, Argentina
“The blend of text and cases in this book will help reader see the principles and their practical manifestations better.”
Sajal Kabiraj
Dongbei University of Finance and Economics, China
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