Genka Rafailova, PhD, is Associate Professor of Tourism and Leisure Marketing and the Director of the College of Tourism at the University of Economics – Varna, Bulgaria. She specializes in tourism marketing and the sustainable development of tourism. Her research interests are tourist destination marketing and management, creative tourism and industry. She has published on different approaches to the sustainable development of tourist destinations in Bulgaria and is Head of the Editors Board of the international conference “Tourism and Innovations”. Stoyan Marinov, PhD, is Professor of Economy and Management of Tourism and Dean of the Faculty of Management at the University of Economics – Varna, Bulgaria, as well as a member of the Varna Chamber of Tourism. He has published on tourist destination marketing and tourism management in Bulgaria, and his research focuses on intercultural communication and special tourism.