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Picture of Tourism and Intercultural Communication and Innovations

Tourism and Intercultural Communication and Innovations

Editor(s): Stoyan Marinov, Genka Rafailova

Book Description

This volume presents the results of Bulgarian and international tourism research, and brings together selected papers from the international conference “Tourism and Innovations” held in Varna, Bulgaria, in 2018. It contains theoretical and empirical approaches towards various aspects of tourism concerning both innovations in tourism development and in foreign languages education. As a whole, the book presents innovative solutions and processes in tourism, including management and staff training, provoked by today’s opportunities and challenges for future tourism development. The first part is dedicated to issues in tourism innovation, ranging from those provoked from the changing global environment and tourism demand, through to social innovations concerning tourism products and human resources management. The second section of the book deals with traditions and innovations in foreign language education oriented to managers, operational staff and decision-makers in tourism.


ISBN-13: 978-1-5275-3317-2
ISBN-10: 1-5275-3317-4
Date of Publication: 01/07/2019
Pages / Size: 219 / A5
Price: £61.99


Genka Rafailova, PhD, is Associate Professor of Tourism and Leisure Marketing and the Director of the College of Tourism at the University of Economics – Varna, Bulgaria. She specializes in tourism marketing and the sustainable development of tourism. Her research interests are tourist destination marketing and management, creative tourism and industry. She has published on different approaches to the sustainable development of tourist destinations in Bulgaria and is Head of the Editors Board of the international conference “Tourism and Innovations”.

Stoyan Marinov, PhD, is Professor of Economy and Management of Tourism and Dean of the Faculty of Management at the University of Economics – Varna, Bulgaria, as well as a member of the Varna Chamber of Tourism. He has published on tourist destination marketing and tourism management in Bulgaria, and his research focuses on intercultural communication and special tourism.