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Editorial Advisory Board’s ‘Recommended Read’ - 2019 August 14 August 2019

This month, our Editorial Advisory Board member Dr. Telmo Pereira has chosen his ‘Recommended Read’: one of our most recent titles in archaeology. Dr Telmo Pereira is Post-doctoral Researcher in the Polytechnical Institute of Tomar and Professor at the Universidade de Autónoma de Lisboa, exploring and teaching Prehistory and Archaeology. He graduated in Archaeology at the University of Lisbon in 2001 and completed his Ph.D. in Prehistoric Archaeology 2010 at the University of Algarve.

Since 1998, he approaches Prehistoric human evolution by focusing on the way that past human species and societies adapted to drastic environmental shifts. For that he focuses how people changed their thoughts and believes on economy, social networks and technology.

Since 1996, he was awarded with more than a dozen research grants and contracts, invitations for paper and book publications and to revise high-competitive international grants. His tracking record comprises one book, dozens of papers in international journals, book chapters, proceedings, dozens of posters, and podium presentations, invited talks. He also developed reference collections, prototypes, student supervisions, several of them received international grants, and the creation of laboratories and associations.

We are offering all of our readers a 50% discount on Telmo’s choice. To redeem your discount, please enter the promotional code EABAUG19 during checkout. Please note that this is a time-limited offer that will expire on 14th September 2019.


Dr. Telmo Pereira’s ‘Recommended Read’:

Artisans Rule: Product Standardization and Craft Specialization in Prehistoric Society

Editors: Ina Miloglav, Jasna Vuković

Craft production and its significance for understanding social relations are one of the essential topics in prehistoric archaeology. Standardization of raw materials, products, and manufacturing procedures, and the presence or absence of specialized artisans still challenge scholars engaged in the studies of technology, social archaeology, exchange and distribution networks and economy in the past. In this volume, seven case studies covering a chronological span from the Neolithic to La Tène Europe explore the notions of standardization and specialization, the nature of their interrelationship, the methods for assessing their presence in the archaeological record, and their significance for the reconstruction of social relations and emergence of social complexity, while two ethnoarchaeological studies focus on the organization of production and methods of estimation of a number of artisans. This volume brings together research from prominent scholars, based on different theoretical perspectives, thus giving new insight into the fundamental issues related to artisans and their crafts.


"‘Artisans Rule: Product Standardization and Craft Specialization in Prehistoric Society' is a compilation of archaeological, ethnographic, ethnoarchaeological and experimental studies focusing on the tangible and intangible framework of artifact production during Prehistoric times.

Across the Globe, investigators use artifacts to interpret a plethora of traits related to the complexity of past human societies. During this process, they often forget that, between the societies they want to understand and the artifact they use to interpret those societies, there was always a fundamental character: the artisan who actually made the artifacts. Through time and space, each one of these individuals had, in every day of their lives as artisans, clear and specific personal agendas, limited resources, social circumstances, and economical environments. These circumstances directly influenced the production of such objects. This includes the materials in which they were made from, their shape, their sizes, and even their surfaces and when it was the case, their decoration, and so on. For some objective or subjective reasons, sometimes people lost interest in something that was traditional and used through centuries, decades or years, and became interested in new things. Somewhere in between, those artisans decided to stop or start the production of those artifacts, and these are exactly the changes that, in archaeology, demarcate human cultures; the artisans’ decisions mark the cultures in the archaeological record.

By covering the production of cutting edges, containers and adornments made on stone, pottery, bone, and glass, 15 of the most respected researchers, brilliantly coordinated by editors Ina Miloglav and Jasna Vuković, offer us an unusually rich data-set, cross-cultural and cross-continental comparison, and theoretical background that makes this book fundamental to anyone working on archaeology, anthropology, heritage, and ethnography in the world. For many, after reading this book, their perspective on each and every object recovered from the ground will never be the same."


For further information on Dr Pereira, please click here.


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International Day of the World's Indigenous Peoples 2019 01 August 2019

August 9th is International Day of the World's Indigenous Peoples. International Day of the World's Indigenous Peoples is observed on 9 August each year to promote and protect the rights of the world’s indigenous population. This event also recognizes the achievements and contributions that indigenous people make to improve world issues such as environmental protection. It was first pronounced by the General Assembly of the United Nations in December 1994, marking the day of the first meeting of the UN Working Group on Indigenous Populations of the Subcommission on the Promotion and Protection of Human Rights, in 1982. For more information about International Day of the World's Indigenous Peoples click here.

To mark International Day of the World's Indigenous Peoples, we are offering our readers a 50% discount on 4 of our best-selling titles that are related to Indigenous people and their history.

To redeem your discount, simply add the book(s) to your basket and enter the promotional code INDIGENOUS19 during checkout. Please note that this is a time-limited offer that will expire on 31st August 2019.

Aboriginal People and Australian Football in the Nineteenth Century: They Did Not Come from NowhereRoy Hay (2019-02-19) 'This book will revolutionise the history of Indigenous involvement in Australian football in the second half of the nineteenth century. It collects new evidence to show how Aboriginal people saw the cricket and football played by those who had taken their land and resources and forced their way into them in the missions and stations around the peripheries of Victoria, South Australia and Western Australia. They learned the game and brought their own skills to it, eventually winning local leagues and earning the respect of their contemporaries. They were prevented from reaching higher levels by the gatekeepers of the domestic game until late in the twentieth century. Their successors did not come from nowhere.'

Poetics of Indigenismo in Zapatista Discourse: The Mexican Revolution Revisioned through Mayan Eyes, Gregory K. Stephens (2019-04-03) 'This book contributes to a re-visioning of the literature of revolutions, repositioning the writings of Subcomandante Marcos as quasi-“indigenous” literary texts. Highlights include a study of the role of Zapatista mythopoetics in re-imagining the nature of revolution; and an examination of how a native subculture and cosmovision were made intelligible to an international audience. Close readings of a group of stories, essays and communiques by Marcos explore the emergence of a thoroughly hybrid literary style. These texts are analyzed in relation to existing genres such Native American literature, environmental literature, and the literature of the Mexican revolution. The book shows that, while Marcos employs the iconography of Che Guevara, Zapata, et al, and in some ways furthers the “romance of revolution” for an electronically networked world, he has also popularized on an international stage the post-Cold War aspiration to “change the world without taking power.”'

The Arts and Indigenous Knowledge Systems in a Modernized Africa, Rudi de Lange, Ingrid Stevens, Runette Kruger, Mzo Sirayi, (2018-08-22) 'This collection derives from a conference held in Pretoria, South Africa, and discusses issues of indigenous knowledge systems (IKS) and the arts. It presents ideas about how to promote a deeper understanding of IKS within the arts, the development of IKS-arts research methodologies, and the protection and promotion of IKS in the arts. Knowledge, embedded in song, dance, folklore, design, architecture, theatre, and attire, and the visual arts can promote innovation and entrepreneurship, and it can improve communication. IKS, however, exists in a post-millennium, modernizing Africa. It is then the concept of post-Africanism that would induce one to think along the lines of a globalized, cosmopolitan and essentially modernized Africa. The book captures leading trends and ideas that could help to protect, promote, develop and affirm indigenous knowledge and systems, whilst also making room for ideas that do not necessarily oppose IKS, but encourage the modernization (not Westernization) of Africa.'

The Indigenous Voice of Poetomachia: The Various Perspectives of Textuality and Performance, Robert Masterson, Sayan Dey, (2017-12-15) ‘In the present era, when all of human civilization is struggling to preserve their individualities as a result of global commercialism and totalitarianism, theatre and drama play a metonymic role in composing and shaping aspects of human existence. However, there is debate as to how much the text and the stage are able to play a significant role towards staging individual voices on the vast global platform. This book, a collection of twelve essays and two interviews from scholars across the world, explores the different perspectives of textuality and performance. The analytical mode of the plays analysed here reveals different possible directions of dramatic reading. It represents a comprehensive study of drama and theatre, and the contributions will serve as an asset for both undergraduate and graduate students. The indigenous perspectives (both in terms of theatre and drama) provided here push the reader beyond the prevailing clichéd drama and theatre studies.


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Book of the Month - August 2019 31 July 2019

Our August ‘Book of the Month’ is Yea, Alabama! The Uncensored Journal of the University of Alabama (Volume 3 - 1901 through 1926) by David M. Battles.

This book provides a wonderful insight into the history of education, and one of the United States' great universities.


The University of Alabama (UA) is one of the most prominent universities in the US. Volume One of this series explored UA’s birth, formative years, its burning by Union soldiers, and its rebirth in 1871. Volume Two noted the adolescent years of the school, rebellion by the students against the military system of government, the rise of a student culture via the admission of women, and a nascent men’s sports program.

This third volume explores rising enrollment and a new style of student governance. The book investigates how UA dealt with student smoking, cursing, and hazing. It covers how UA became nationally respected academically, the rise of a successful sports program, the first use of the phrase “Crimson Tide,” the history of the Million Dollar Band and how “Yea, Alabama” became the school fight song, the UA/Auburn rift, and the UA response to WWI and to the women’s rights movement.


To find out more, please click here to read a sample extract and contents page. 

We are offering all of our readers a generous 60% discount on this best-selling title. To redeem your discount, please enter the promotional code BOMAUG19 during checkout. Please note that this is a time-limited offer that will expire on 31st August 2019.

Please see below for highlights of the praise this series has been receiving:


"Vance (Alabama) native and University of Alabama graduate, David M. Battles, is enjoying the best of both worlds today. Besides getting the opportunity to utilize his extensive research and writing skills, he is also telling the story of the school that is near and dear to his heart - in a unique, informative, and intriguing fashion. [...] The books are very readable for high school age through the best scholars, and is replete ... with thousands of footnotes. In his series, Battles also dissolves a lot of myths about the University... and tells his readers what really happened omitting no interesting detail."

Druid Cities Living, Vol. 3, Issue 10 (2016)

"I can highly recommend David Battles as a true adventurer into the vast historical visage that has laid claim onto The University of Alabama in Tuscaloosa since he began his research through the maze of long forgotten notes of meetings, people, times, social mores and recreants of generations so long ago forgotten and thought to be buried forever beneath mounds of crumbling, decaying stacks of papers blatantly stating the opinions and decisions made by leaders who though so well respected and thought in high regard as university leaders, community as well as state leaders were in fact so mistaken and misguided by social norms and customs so strongly ingrained in their own social and educational development that many people thought these decisions that left their marks on future generations of students who innocently came as young men and women seeking the truth but found shadows of lies and untruth in every aspect they turned toward. Only now has someone like David spent hours upon hours searching through the tombs of archive material that has mainly been left to rot, decay, and dissolve into barely readable sludge from moldy shelves to search out the truths that lay for ages buried in the long ago glory days of our Southern Heritage."

Charlene Luckie-Coburn, M.Ed, D.Ed


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Meet our Authors: Claudio Costa - July 2019 12 July 2019

Claudio Costa received his PhD in Philosophy from the University of Konstanz, Germany. He is currently Full Professor at the Federal University of Rio Grande do Norte, Brazil, keeping in touch with the international philosophical community by means of numerous sabbaticals at the University of California, Berkeley, Oxford, München, Göteborg, and the École Normale Supérieure, among others.

One of Claudio's main publication in English is The Philosophical Inquiry (2002), which develops a general theory on the nature of philosophy. His most important publications in international journals of philosophy over the last fifteen years have been extensively revised for publication in his book, Lines of Thought: Rethinking Philosophical Assumptions (2014)

Under Cambridge Scholars Publishing, Claudio has authored Lines of Thought: Rethinking Philosophical Assumptions and Philisophical Semantics: Reintergrating Theoretical Philosophy.


Claudio explains his reasons for choosing to publish with Cambridge Scholars Publishing, emphasising that the fair and responsible way in which authors are treated has led him to return and publish a second title with us:

It is often difficult for an outsider from a developing country to publish in the hierarchical traditional system of academic publishers in the  USA and UK, particularly in a highly abstract field like analytic philosophy. A few great publishers have acquired a near monopoly in a market where standards of value have long since been decided from above, and even the work of evaluating outsiders’ projects is rejected as too insignificant to concern major insiders. However, knowledge is becoming increasingly globalized, which means that good ideas can emerge from a wide range of unexpected sources. In my case, I believe I have found something new and relevant, which is my effort to find a more systematic way to work with theoretical philosophy that is indifferent to the impositions of the mainstream. CSP was receptive to my project from the start. And it gave me the necessary freedom to develop my views with the generous assistance of their staff. The printing was of the best quality, and I was encouraged to choose my cover art. I was able to decide what I wanted, and the final design and layout improved the covers aesthetically in a most professional manner. Because of its competence and an unbiased approach to meeting the demands of the publishing market, CSP is making a name for itself as an important platform for the spread of new ideas in the English-speaking world."



As part of the Meet our Authors campaign, we are offering our readers a 50% discount on Philosophical Semantics: Reintegrating Theoretical Philosophy. To redeem your discount, please enter the promotional code MOAJUL19 during checkout. Please note that this is a time-limited offer that will expire on 15th March 2019.


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Meet our Authors: Monty Agarwal - July 2019 12 July 2019

Monty Agarwal has over two decades of experience at some of the largest banks and hedge funds in the world, trading interest rate derivatives, currencies and commodities. He graduated with a Bachelor’s degree in Computer Science and Engineering from University of Pennsylvania in 1990 and received an MBA in Finance and Economics from the Booth School of Business at the University of Chicago in 1996. He is the author of The Future of Hedge Fund Investing (2009) and several articles, including “A Mathematical Approach to Stock Investing” and “Constructing a Robust Absolute Return Portfolio”.

Under Cambridge Scholars Publishing, Monty has authored Enslavement, Persisting through our Political Economy

Monty describes his experience of publishing with Cambridge Scholars Publishing:

My experience in publishing with Cambridge Scholars has been a very positive one. From the start of the relationship which began with the signing of the contract to the end which included editing, proofreading, pagination, cover art, and marketing I worked with several different professionals at Cambridge Scholars. Each and every one of these individuals was well-trained, highly professional, and well experienced in their field. I am glad that four years of my work in preparing this manuscript has finally come to fruition in the form of a published book. Having published books with other publishers around the world as well, I would have absolutely no reservation in recommending Cambridge Scholars to both aspiring as well as established authors."


As part of the Meet our Authors campaign, we are offering our readers a 50% discount on Enslavement, Persisting through our Political Economy. To redeem your discount, please enter the promotional code MOAJUL19 during checkout. Please note that this is a time-limited offer that will expire on 15th August 2019.


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Book of the Month - July 2019 28 June 2019

Our July ‘Book of the Month’ is Aboriginal People and Australian Football in the Nineteenth Century: They Did Not Come from Nowhere by Roy Hay.

This book will revolutionise the history of Indigenous involvement in Australian football and cricket in the second half of the nineteenth century. Exploring the emergence and the suppression of their sporting talent, the work shows how their successors did not come from nowhere.


This book will revolutionise the history of Indigenous involvement in Australian football in the second half of the nineteenth century. It collects new evidence to show how Aboriginal people saw the cricket and football played by those who had taken their land and resources and forced their way into them in the missions and stations around the peripheries of Victoria, South Australia and Western Australia. They learned the game and brought their own skills to it, eventually winning local leagues and earning the respect of their contemporaries. They were prevented from reaching higher levels by the gatekeepers of the domestic game until late in the twentieth century. Their successors did not come from nowhere.


To find out more, please click here to read a sample extract and contents page. 

We are offering all of our readers a generous 60% discount on this best-selling title. To redeem your discount, please enter the promotional code BOMJUL19 during checkout. Please note that this is a time-limited offer that will expire on 31st July 2019.

Please see below for highlights of the praise this book has been receiving:


“This is a vitally important book of Australian sports history. It deserves to be read by a wide audience and by Aboriginal people in particular, among whom it is hoped historians will emerge to explore a vast range of stories in local communities.”

- Bernard Whimpress, The Newtown Review of Books, 2019


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Independence Day - Cambridge Scholars Publishing 28 June 2019

July 4th is US Independence Day.  Independence Day is a federal holiday in the United States commemorating the Declaration of Independence of the United States on July 4, 1776. Independence Day is the National Day of the United States and is commonly associated with fireworks, parades, barbecues, carnivals, fairs, picnics, concerts, baseball games, family reunions, and political speeches and ceremonies, in addition to various other public and private events celebrating the history, government, and traditions of the United States. For more information about Independance Day click here.

To mark Independance Day, we are offering our readers a 50% discount on 4 of our best-selling titles that are related to Independence Day and American History.

To redeem your discount, simply add the book(s) to your basket and enter the promotional code INDEPENDENCE19 during checkout. Please note that this is a time-limited offer that will expire on 31st July 19.

The Greatest Events in American History, Donald Elder III, Michael F. Shaughnessy (2018-10-01) ‘Since time immemorial, history has been punctuated by a series of events—some large, some small—that have shaped civilizations. In this classic text, two historians examine some of the most important events in American history which have shaped the American experience and impacted the drive for democracy and freedom. Indeed, some of these incidents have shaped other countries and other nations and literally the free world. This book is an in-depth examination of those crucial, critical episodes.'

Henry Cabot Lodge, Alexander Hamilton and the Political Thought of the Gilded Age, H.G. Callaway (2019-02-01) ‘We are currently witnessing a renewal of broad public interest in the life and career of Alexander Hamilton – justly famed as an American founder. This volume examines the possible present-day significance of the man, noting that this is not the first revival of interest in the statesman. Hamilton was a major background figure in the GOP politics of the Gilded Age, with the powerful US Senator Henry Cabot Lodge, Sr. drawing on Hamilton to inspire a new, assertive American role in the world. Hamilton was first prominent as a soldier and aide to General Washington, and believed in centralization of power in the federal government and an energetic presidency. He founded the American financial system as the first Secretary of the Treasury, and was a great moving force of America’s first nationalist-conservative party – the Federalists. As shown here, close scholarly attention to Lodge’s biography brings out the darker sides of the celebrated hero. Hamilton’s deeper conviction was the need of an elitist “aristocratic republic,” and he was an advocate of military-commercial empire. The Gilded Age Hamilton revival helped inspire the Spanish-American war of 1898 and an American overseas empire. This book will be of interest for students and professionals in political philosophy, political science, American history and American studies.’

'Black Lives Matter': Cross-Media Resonance and the Iconic Turn of Language, Lucia Abbamonte, (2018-04-01) ‘This volume focuses on the ongoing protest in the US against racial discrimination and racial profiling, which often result in the loss of black lives at the hands of police agents, a phenomenon that has recently attracted unprecedented media attention. The topics dealt with here, such as the relevance of the ‘Black Lives Matter’ movement, are currently included in a variety of education curricula in the US, and, in like manner, this book can be used in first and second level degrees in linguistic and cultural studies, communication, media studies and political sciences. It contains well-developed methodological sections (with tables, figures, graphs and notes), where the tenets of critical discourse analysis are concisely illustrated from its Foucauldian roots up to the more recent developments of multimodal critical discourse analysis and positive discourse analysis, as well as the contribution of the Sidney School with their emphasis on mapping culture through narrative genres and the wealth of resources for discourse analysis provided by the appraisal framework.’

Trumpism: The Politics of Gender in a Post-Propitious America, Laura Finley, Matthew Johnson, (2018-05-01) ‘Timely and important, this collection focuses on the meaning of the 2016 presidential campaign and the election of Donald J. Trump as it relates to gender. Authored by scholars in political science, international studies, sociology, peace and conflict studies, psychiatry, and social work, as well as feminist activists from various backgrounds, chapters focus on campaigning for Hillary Clinton; how Trump won the election over a highly qualified female candidate; Trump’s hyper-masculine posturing; the meaning of the election for marginalized populations; the effect of the election on survivors of sexual assault; proposed policies related to women; and how to teach and parent in the era of Trump. Further, the book offers an appendix of recommended resources for persons seeking to better understand the election and its effect on gender relations in 2016 and beyond.’


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Meet our Authors: Chima Osakwe - June 2019 14 June 2019

Chima Osakwe received his PhD with a specialization in postcolonial literatures from the University of Toronto. His publications have appeared in various scholarly journals including ARIEL, Journal of African Literature Association, Modern Drama and Cambridge Journal of Postcolonial Literary Inquiry, among others. He is currently an Adjunct Professor in the English Department of York University, Canada.

Under Cambridge Scholars Publishing, Chima has authored The Revolutionary Drama and Theatre of Femi Osofisan.

Chima describes his experience of publishing with Cambridge Scholars Publishing:

“Publishing with Cambridge Scholars Publishing is an experience I will always recall with pride. The personnel at Cambridge Scholars gave my manuscript their diligent attention, responded to my inquiries with minimum delay and were very respectful in their choice of language during our entire correspondence. Cambridge Scholars blends efficiency with professionalism in a commendable fashion. I proudly recommend this publishing outfit to any author with an interest in academic publication."


As part of the Meet our Authors campaign, we are offering our readers a 50% discount on The Revolutionary Drama and Theatre of Femi Osofisan. To redeem your discount, please enter the promotional code MOAJUN19 during checkout. Please note that this is a time-limited offer that will expire on 15th July 2019.


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Meet our Authors: Farhad Malekian - June 2019 14 June 2019

Farhad Malekian is a Persian-Swedish leading authority in substantive criminal law, international criminal law, comparative international criminal law and criminal justice. His works have been used as course literature across the world. He was recognised by L’Association Internationale de Droit Penal as one of the “leaders in the field of international criminal law” in the twentieth century.

Farhad has been a distinguished leading authority on comparative international criminal law and procedure since 1992. He is the author of twenty books and a plethora of articles, which have been recommended sources and reading literature in law faculties from Europe to Vietnam.

Under Cambridge Scholars Publishing, Farhad has authored, co-authored or co-edited nine books. His most recent three books are;  Allegation by Political LaunderingClassical Morality in International Peremptory Criminal Law, and Corpus Juris of Islamic International Criminal Justice.


Farhad explains his reasons for choosing to publish with Cambridge Scholars Publishing, emphasising the freedom that authors have throughout the whole publishing process:

“I should like to start by conveying my sense of great honour which Cambridge Scholars Publishing has given me by inviting me to write my thoughts about the process of publishing a book with them. Cambridge Scholars Publishing have respected my writing and, without interference, have permitted me to freely lay bare my creative understanding of the relevant legal discipline.

There are publishers which may have different policies regarding publication, but with CSP one feels free of different restrictive ties and I have been able to develop my creative ideas with complete support from the publishing side. This not only includes the time schedule, but also continued communication with the author and necessary cooperation about the process of adoption of the work throughout the different levels of progress.  In addition, the publisher fully understands that it is solely the writer who is responsible for the metaphysics of the work and certainly not the publisher.  Otherwise, any judgments would be unjust. This means that CSP entirely respects the principles of freedom of expression.

Having thought much about the publisher’s function in our living academic world, I am confident in the ability of CSP to bring the voice and the message of the author to each relevant individual in the world. I also invite all good lawyers who care for the process of publishing - which is as equal as the process of writing a manuscript - to submit to CSP and consequently promote their work.”


As part of the Meet our Authors campaign, we are offering our readers a 50% discount on Allegation by Political LaunderingClassical Morality in International Peremptory Criminal Law, and Corpus Juris of Islamic International Criminal Justice. To redeem your discount, please enter the promotional code MOAJUN19 during checkout. Please note that this is a time-limited offer that will expire on 15th July 2019.


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Editorial Advisory Board’s ‘Recommended Read’ - 2019 June 31 May 2019

This month, our Editorial Advisory Board member Dr. Shamini Srivastava has chosen her ‘Recommended Read’: one of our most recent titles in psychology. Dr Shamini Srivastava obtained her BSc (Bio) from D.D.U. Gorakhpur University, India, her MA in Applied Psychology (Gold Medalist) from V.B.S. Purvanchal University, India, and her PhD  from the Department of Psychology at Banaras Hindu University, India. Currently she is H.O.D in Psychology at Feroze Gandhi College, affiliated to Chhatrapati Shahu Ji Maharaj University, India. Previously she has worked as a guest lecturer at UNSIET Jaunpur and HRIT Ghaziabad, India.

We are offering all of our readers a 50% discount on Shamini’s choice. To redeem your discount, please enter the promotional code EABJUN19 during checkout. Please note that this is a time-limited offer that will expire on 1st July 2019.


Dr. Shamini Srivastava’s ‘Recommended Read’:

Applied Social Psychology

Editors: Patricia-Luciana Runcan, Georgeta Raţă  

The concept of applied social psychology aims at using social psychology theories and principles to improve the functioning of institutions and individuals. The five chapters of this book contain carefully selected essays that approach both academic issues and empiric research results covering a wide range of interests. The ways in which vulnerable groups rely on psychological mechanisms in their adjustment to concrete situations, and new research in the sphere of mental health are two such subjects covered here.  


Applied Social Psychology represents a landmark for the interdisciplinary approach to social psychology by focusing on the different and burning issues of modern society. First of all, it focuses on theoretical approaches to psychology, which considerably focused on the frame for today’s orientation in the area of applied psychology. Furthermore, it deals with this concerned field with special reference to school psychology. In this area this book focuses on the attitude of students towards their career, and how social identity is represented among the students. This book also offers a large amount of empirical evidence for the better understanding of these issues. It is very appreciable that this book also deals with the role of media in relation to teenagers and their personal development and interpersonal relationships in the cultural context. This section is very useful and beneficial in understanding the behavior of teenagers in the social context. It is really impressive that this book also tackles some current societal issues such as addiction and media structure in a new era. Internet addiction is the most pervasive and challenging issue in recent years. That is why this book is very unique and impressive. Lastly, this book focuses on the extremely sensible area of social psychology i.e. on mental health issues which differentiate between a normal and a pathologic person. Different mental health issues are covered in this section with special focus on postpartum depression, bipolar disorder, Alzheimer disease, schizophrenia. It is a very noteworthy point, and this becomes a key chapter for the readers and should also attract students and academics to study more and more in the field of psychology. Further, those who are professionally trained and want to deepen their knowledge about the applied social psychology should read this book. 


For further information on Dr Srivastava, please click here.


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