£59.99
This book presents the chaos and uncertainty generated by disinformation in the current era. We live immersed in an uncertain and complex era, where social networks and artificial intelligence enhance post-truth, in which it is difficult to differentiate between content that is true from content that is not true. With a methodology of documentary and observational analysis, we investigate the application of R-ICT from the field of neural theory, in the complex system of networks, in which the uses and consumption of information gravitate. As keys, we analyze…
In an era of chaos and uncertainty generated by disinformation, social networks and artificial intelligence enhance post-truth. This book analyzes the evolution of the media system, how AI changes the communicative paradigm, and how it can be challenged by human intelligence.
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Conscientious Branding
How the World's Leading Companies Manage Their Brands in the Modern Era
In today’s values-driven marketplace, brands must go beyond profits to resonate with consumers demanding ethical, sustainable, and socially responsible practices. This book unpacks how leading global companies like Patagonia, Unilever, Tesla, and The Body Shop achieve this through conscientious branding—aligning business strategies with societal values to build trust, loyalty, and long-term success. Through case studies, theoretical insights, and practical frameworks, the book explores the evolution of branding, from traditional marketing to purpose-driven strategies. It examines key themes like sustainability, transparency, ethical leadership, and the impact of digital tools.…
In today’s values-driven world, brands must go beyond profits. This book unpacks conscientious branding—aligning business with societal values to build trust and success. Through case studies and practical frameworks, it provides a roadmap to create lasting positive impact.
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This product has multiple variants. The options may be chosen on the product page