Cliché and Organization
Thinking with Deleuze and Film
Organizations are caught in clichés. This means that they do not think for themselves anymore, but rather simply copy pre-existing ideas. This is giving rise to a world which pretends to be knowable, predictable and mouldable, one in which clichés like efficiency, transparency, means-ends rationality, and the strong leader are used without further thought or critique. This is the reason why organizations come into conflict with themselves, and which causes a seemingly unresolvable crisis. Film, however, can show us a totally different world. It has a subversive potency that can…
Peters adopts a unique viewpoint on organizations, through his use of film. Juxtaposing philosophers like Deleuze and Heidegger and filmmakers like the Coen Brothers and Cronenberg, he shows why managers in organizations are manipulative and impotent at the same time.
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