From £29.99
From £29.99
In today’s high-tech environment, how do you convert a vague set of wants into well-defined products? Through “demand articulation,” an important competency of market-driving firms. While most firms seek pre-articulated demand, this book analyzes how to create it.
In today’s high-tech environment, we have to conceptualize a sophisticated translation skill that converts a vague set of wants into well-defined products. To do so, we must come to the concept of “demand articulation.” Marketing scholars have summarized that this concept is an important competency of market-driving firms. Most firms are more comfortable in a world of pre-articulated demand, wherein customers know exactly what they want, but the firm’s challenge is to unearth that information.
In order to better understand this idea, the book is organized into five categories, providing various insights into contextual change in innovation. These categories are: defense-centric; commercialization-centric; core competency-centric, innovation wave-centric, and fourth industrial revolution-centric. For each chapter, a specific industrial product is selected for analysis, and the longitudinal dynamics of demand articulation of emerging technologies are analysed.
Exploring questions such as ‘What is the nature of leadership?’ and ‘What is entrepreneurship?’, this book is for the next generation of leaders in business, industry and society, for whom it is important to understand the principles which help society function best.
Develop a servant leadership style that builds effective organizations and achieves outstanding results. This book details a holistic leadership approach that builds community through a common mission. It features examples, tips, practices, and questions for self-reflection.
Recent decades have witnessed many avoidable ERP failures and malpractices concerning its adoption. The author presents an adoption methodology, called the Full Lifecycle ERP Adoption Reference (FLEAR) model, which will prevent the reoccurrence of such downfalls.
This book provides practical, evidence-based strategies to cultivate diversity and inclusion. Learn to support employees’ sense of belonging and psychological safety, address harassment and microaggressions, and implement systemic change for vibrant, productive workplaces.
Today’s profit-only management is obsolete, endangering the planet and disengaging employees. This book introduces 3D Management, a radical redesign that liberates organisations and replaces the bottom line with a model balancing profit, people, planet, and purpose.
This book critiques concepts like CSR and traces capitalism’s malaise to the mantra of ‘shareholder value’. It provides a practical navigation chart for a new system where every stakeholder benefits, and true wealth creation and sustainability go hand-in-hand.
Through a comprehensive framework, this text condenses over 60 years of clinical efforts in hundreds of organizations into a set of clear, concise, understandable principles and concepts that can be applied by managers to improve their performance and that of their organizations.
This volume outlines the changing landscape of business and consumer behaviour post-pandemic. It identifies emerging trends—shaped by cultural context and generational belonging—needed to develop digital products and services for an evolving world.
The world faces a dilemma of food scarcity and abundance, with massive waste. A cocoa farmer in Africa earns less than $1 a day, yet rich countries have easy access to food. This book studies the food system, from corporate models to the role of science and technology.
