From £29.99
From £29.99
A valuable resource for students, academics, and practitioners of integrated marketing communication (IMC). It details the principles and practices of IMC before presenting a step-by-step process for preparing and executing a plan for any given brand.
This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.
A practical guide to the fundamentals of econometrics. Learn the statistical tools to analyse cross-sectional data and evaluate socio-economic relationships. It features theoretical summaries, practical exercises with real-world data, and solutions using Excel or Gretl.
These essays examine new trends in sustainability performance and reporting. They provide theory and evidence on voluntary disclosure and external assurance, making this book a key resource for companies, managers, shareholders, and all related stakeholders.
The rise of the sharing economy is disrupting industries and challenging institutions. This volume brings together research from a wide variety of disciplines, providing a coherent and comprehensive overview of this major global phenomenon.
This book investigates India’s water crisis, focusing on Punjab. It explores the use and abuse of groundwater, revealing its virtual exportation. It examines water governance, offering lessons for all regions grappling with water scarcity and sustainable development.
This book shows that the development of AI and robotics is a natural consequence of human history. It explains how this new robotic age will reshape our economy and society, and how individuals, firms, and governments can prepare for the future.
This book expands open innovation from a static strategic idea to a dynamic principle. It explores underexplored aspects of the concept, including culture, collective intelligence, and its connection to the micro- and macro-dynamics of economics.
As rising inflation puts pressure on households, this book explores what inflation is and how we measure it. It recounts the history of price rises and how pensions, pay and benefits have been affected, examining the political and economic factors driving government responses.
Does science matter in economics? This volume answers in the negative. It is argued that science simply doesn’t matter in economics, has never mattered and will probably never matter. Instead, the field has redefined the laws of physics and psychology to carve out its own set.
This volume analyses the economies of Asia, Central Asia, and the Balkans. It explores their transition towards a market economy and global integration, covering topics like economic growth, international trade and finance, labor markets, and energy sectors.
