Management of World Heritage Sites, Cultural Landscapes and Sustainability
This book highlights the challenges and trends resulting from the relationship between tourist motivations, World Heritage Sites and local cultural uniqueness. With a special focus on Portugal and Brazil, several chapters refer to international cultural heritage experiences and destinations in Belgium, Cuba, Croatia, Italy, Japan, South Africa, Spain and Turkey.
The volume shows that there is some crossover between tangible and intangible cultural heritage, and explores themes such as festivals and events, marketing, branding, sustainability, authenticity, preservation, wine tourism, ethnic tourism, religious tourism, literary tourism, museology and garden tourism. It will appeal to readers interested in tourism management, quality of the tourist offer, tourism heritage products, and characteristics of the tourism demand in the scope of cultural heritage.
Fernanda Cravidão is a Geographer and former Full Professor of the University of Coimbra, Portugal. She is a CEGOT Researcher and former Manager of the UNESCO Chair in Cultural Tourism Development. She is a member of the History and Geography Section of the Lisbon Academy of Sciences, and is the author of around 250 publications. Her areas of interest include population geography, tourism, territory and development.
Norberto Santos is a Full Professor in the Department of Geography and Tourism of the Faculty of Arts and Humanities of the University of Coimbra, Portugal, where he is also the Coordinator of the Tourism, Heritage and Territory Group and the Manager of the UNESCO Chair in Tourism, Culture and Development (Paris 1 - Phantéon Sorbonne). He is the editor and author of 11 books and over 100 book chapters and journal articles. He served as editor of the journal Cadernos de Geografia.
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