From £29.99
From £29.99
This volume considers how media alters persuasive communication—how we think, argue, and feel. Focusing on advertising and digital media, scholars from around the world demonstrate how persuasive speech is exerted in, through, and by the media in the 21st century.
This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argue and feel together. It is concerned with both the media practice of rhetoric activity and the rhetorical practice of media activity: it considers how the media integrated rhetorical speech, and analyses how rhetoric adapted to media societies. Media and rhetoric are highly dependent on each other because, to persuasively communicate today, media must also be considered.
The book is about how the media alter the ways we talk, discuss, argue and convince. It is focused on the theoretical and empirical analysis of communication technologies such as advertising and digital technologies as persuasive mechanisms and central tenets of contemporary 21st century rhetoric.
Concentrating on two of the most fundamental areas of media rhetoric—advertising and digital media—the six chapters, authored by scholars from around the world, demonstrate how persuasive speech is exerted in, through and by the media.
This volume critically examines the collection, interpretation, and analysis of quantitative and qualitative data from an Afrocentric perspective. It provides readers with a compilation of essays that evaluate the Africana experience from a methodological perspective.
This compilation of original case studies on communication and conflict resolution brings theory to life. Abstract concepts are presented as concrete characters, compelling you to think critically, apply principles, and analyze complex, real-world scenarios.
This book examines conflicts in Afghanistan, Palestine-Israel, and Kashmir through the prism of international law and the Islamic legal tradition. Using comparative analysis, it proposes an innovative theo-diplomatic model for brokering peace and reconciliation.
In a world torn apart by conflict, from families to nations, how do we build a culture of peace? This volume of essays presents multiple perspectives from scholars and practitioners on fostering hope and creating peace in a conflict-ridden world.
Drawing on a 40-year career as a diplomat, this book demystifies Japanese culture. It is the first in English to examine the twin concepts of Japanese sensibility and Oriental wisdom, arguing for their vital role in fostering closer cooperation between East and West.
Is Manufacturing Consent still fit for purpose? This book argues that the 2016 election created a ‘year zero’ for journalism, requiring an overhaul of Herman and Chomsky’s Propaganda Model. It is a radical intervention, offering a new model to understand media propaganda.
This volume explores how racism and nationalism are shaped by collective amnesia. Essays connect disparate genocides, from Belgian colonialism to Bosnia, to show how nation-states are built on practices of oblivion, demanding we critically rethink the past for a new future.
This volume examines the decolonization of communication studies. It shows that the discipline underwent a rapid paradigm shift after scholars were called upon to rethink the field in the face of a crisis.
In the “social laboratory” of Israeli and Palestinian societies, conflicting collective narratives often create obstacles to peace. This book presents a unique approach that transforms these narratives from barriers into powerful tools for promoting reconciliation.
This book explores borders as socio-political constructs and the formation of identity. A series of articles interrogates the border as a limitation where spatial borders become mental ones, and examines individualism as a paradoxical prison cell and fortress.
